Tatarah, A Change of Heart?

It’s already after midnight when I checked my emails. I had received an email from Tatarah, in fact I had received 2 emails from Tatarah. I would just touch on the first email as Felix had blog about the other.

The first email was telling me that Tatarah would be opening doors once again on the 9th November. Auctions would be starting on the 12th November. Besides that, Tatarah would be making SOME changes to their auctions after getting some feedbacks and through consideration. I had quoted them based on their email on the changes.

1) A new Highest Single Bid model will replace the old Lowest Unique Bid model. All auctions will start from $0.01, and the successful bidder is the person who places the highest single bid for the auction.

 

2) Auction bid price limit. In order to make the auctions affordable and exciting, each auction item will have maximum bid price.

3) View an auction’s current bid price. To keep you updated, the current bids for each auction will be displayed as received.

 

4) T-points offset. T-points can still be used by the successful bidder to offset the bid offer. For example, your bid offer for a PSP is $50 and you are the highest single bidder. If you have 45 T points in the ‘my account’ section, you can use these 45 T points to offset the successful bid offer and pay the remaining $5 in cash. This means you can buy items at a very attractive price.

Right now instead of the Lowest Unique Bid Wins, it is the Highest Single Bid Wins. Moreover, Tuatara have changed from the closed door bidding to open door bidding. Current bids for each auction item will be displayed below the item as seen from above.

Correct me if I am wrong but isn’t this the current bidding model used by eBay and many other auction sites? As far as I can tell, the only difference is that Tuatara have a auction bid price limit which eBay does not have. So what set Tatarah aside from eBay or any other auctions site available?

I have no idea at this moment in time. I am not out to point an accusing finger at Tuatara. I am just curious. Tatarah launched with a Lowest Unique Bid Wins auction model which is really unique in my opinion. But after a few days, the site went down due to bandwidth issues. And right now, a week or maybe two weeks later Tatarah replaced the whole auction model to the Highest Single Bid Wins.

What does all this mean? Is it because the Lowest Unique Bid Wins model not bringing in enough profits to cover the cost for them?

It is all so strange to me. What causes Tatarah to replace it’s auction model barely weeks after it’s official launch? What are your views on this?

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